We have following different method to promote our website on
baidu from Google.
2. Need to work on chines keywords.
3. Baidu doesn't deal with Flash and JavaScript so no need
to use.
6. Utilising simple Chinese characters.
7. Do not use ISO-8885-1. The two coding platforms to use
are: UTF-8, or GB2312
Of the two, UTF-8 would be considered stronger since it
caters to any language in the world.
8. Working with your on-page SEO
Unlike the direction Google has gone in recent years, Baidu
places significant importance on meta data. This includes:
- Meta descriptions
- Meta keywords
- Title
tags
- H1
and H2 tags
- Alt
tags
9. Keyword density. Keep it around 6 to 10% for a strong
showing.
10. Anchor words on internal links. These would be clickable
text linking one of your pages to another one of your pages. It helps a little,
and has a slight effect on your rankings.
11. Easy navigation. Ensure that your site is easy to
navigate with a clear hierarchy.
12. No Flash or JavaScript. Baidu’s spiders do not recognise
Flash or JavaScript yet, so stick to straight forward HTML.
13. Minimize Frame and iFrame. There is strong evidence to
suggest that Baidu’s spiders may disregard iFrame content.
14. Keep content at the top. Since Baidu’s spiders often
experience poor connectivity, they are notorious for only crawling the first
100k to 120 kilobytes of your content. So, it is a good idea to keep the most
important information at the top of each page.
15. Tracking Baidu’s Keyword performance. To see which
keywords are performing well on Baidu check:
- The
Baidu Index, or
- The
Baidu Live keyword feed
16. Working with your off-site SEO
- To
build any site’s reputation and visitors, it is important to actively
promote your site across the internet in relevant locations. The same is
true for your Chinese site. Some of the ways to help out your Baidu
rankings through off-site SEO are:
- News
Posts. Baidu will rank you for your news posts. To fully utilise this, you
must submit your news posts to Baidu News Protocol. This will help more
visitors flock to your site.
- Promote your brand. This includes
posting relevant content, videos, and images on as many Chinese websites
as possible.
- Chinese
anchors. With any of the off-site marketing you do, it is important to use
simple Chinese characters as anchor text back to your site. The best
scenario would be to use all Chinese characters for your entire post, as
that will attract the spiders even more.
- Baidu
Social Bookmarking Tool. There’s some evidence that submitting pages of
your site to Baidu Bookmarks helps to get pages indexed quicker.