- Avoid the following
things which can get you in trouble with search engines:
- Don't use hidden text or hidden links.
- Don't employ cloaking or lightning fast java redirects.
- Don't load up your pages with irrelevant words.
- Don't create multiple pages, sub-domains, or domains with substantially
duplicate content.
2. Did
you know that every page of your website stands on its own?
Every page should have a unique title, description,
and keyword tag. The description tag should describe ONLY that page. The
keyword tag should include keywords for just that page. Include 5-6 keywords,
including the main keyword phrase and synonyms of that keyword phrase.
Don't make the mistake of including every keyword
that could possibly describe what your site is about in your keyword tag. Make
your keyword meta tag specific for each page.
The keyword tag holds very little importance anyway, but be sure to make
it page specific. FOCUS!
3. Do
you have a site map on your website?
In Google's Terms of Service, they suggest that you use a site map, so
set one up immediately! There are many excellent programs that will create site
maps for you. Put a link to your site map on every single page of your site, and
link to your other pages using link text that describes those pages. This
link
building service includes
Google
Sitemap Generator Setup,
absolutely FREE.
4.
Stay away from “little” keywords.
When you’re looking for terms to optimize for, especially
primary key phrases, it is generally a good idea to stay away from “little”
keywords, such as the, and, or, for, etc.
- Does keyword in
domain name make sense?
People often seem to ask how important it is to include keywords that
they want to rank for in their domain name. The answer is that it’s not
essential, but it helps a lot.
- Make title from 3 to
9 words!
Page title elements are normally 3-9 words (60-80 characters) maximum
in length, no fluff, straight and to the point. This is what shows up in
most search engine results as a link back to your page. Make sure your
Page Title Element(title tag) is relevant to the content on the page.
- Describe your site in
META!
The META description tag usually
consists of 25 to 30 words or less using no more than 160 to 180
characters total (including spaces). The META
description also shows up in many search engine results as a summary of
your site.
Make sure your META Description Tag is relevant to the
content on the page.
- Insert keywords in META tag.
For those search engines that are META enabled, the META
keywords tag used to be one of the most important areas after the page
title and page description. It has been abused by both marketers and
consumers alike that there is very little weight given to the META keywords tag.
Don't fret over your META keywords tag.
Utilize keywords and keyword phrases from your title element, META description tag, heading tag and first one or
two paragraphs of visible content. Try to limit it to 15 to 20 words if
possible.
- Don't forget about
heading tag.
At least one heading tag <h1> should appear at the top of your
page and be well written using prime keywords and keyword phrases. You can
use CSS to control the appearance of the heading tags
- Do you know what is
Alt?
Alt text is the line of text you see pop up when you place your
cursor over an image. It also displays a text representation of the image
when the user has images turned off in their browser (this is the intended
behavior). It is highly recommended that you utilize this area as it is
required under accessibility laws and, is indexed by the search engines. For more information you can connect us at www.come4seo.com
