SEO Gloassary from A to B for SEO Interview Questions in 2013

Hello Friends,

Now of days we are seeing that Google doing so many changes in their algorithm. So we need to take care about our work very carefully. Today I will share you some SEO Glossary which is too much important to know at the time of interview. Because at the time of interview if we are able to say anything which is different to other then our priority of selection will automatically increase.

So go through for following and try to understand in a better day.

301 Redirect – A message that the URL has moved permanently. This is commonly used when a URL has a new location and will not be appearing again at the old URL.

302 Redirect – A "found” message. (Also referred to as a "temporary redirect.”) This form of redirection is commonly used -- and in some cases abused -- when a URL has been moved to a different location; but, it will be returning to the original location eventually.

403 Server Code – A "forbidden” message. Prevents access to a URL and displays the reason for preventing access.

404 Server Code – A "not found” message. Server cannot find the URL requested.

A

AJAX– Stands for Asynchronous JavaScript and XML. Ajax is a programming language that allows for the updating of specific sections of content on a web page, without completely reloading the page.

API – Acronym for Application Programming Interface. This is a program that advertisers create to manage their SEM campaigns, bypassing the search engines’ interfaces.

A/B Testing – A/B testing, at its simplest, is randomly showing a visitor one version of a page – (A) version or (B) version – and tracking the changes in behavior based on which version they saw. (A) version is normally your existing design ("control” in statistics lingo); and (B) version is the "challenger” with one copy or design element changed. In a "50/50 A/B split test,” you’re flipping a coin to decide which version of a page to show. A classic example would be comparing conversions resulting from serving either version (A) or (B), where the versions display different headlines. A/B tests are commonly applied to clicked-on ad copy and landing page copy or designs to determine which version drives the more desired result. See also Multivariate Testing.

Absolute URL’s Link - Absolute URLs use the full-path address, such as http://www.domain.com/page1.htm. (See also Relative URL’s link.)

Acquisition Strategy – A process of finding those potential customers who are in the market and ready to buy. The attempt to lead customers to a web site and to welcome them, answer their questions and close the sale.

Ad – Advertisements a searcher sees after submitting a query in a search engine or web site search box. In PPC, these ads are usually text format, with a Title, Description and Display URL. In some cases, a keyword the searcher used in his or her query appears boldfaced in the displayed ad. Ads can be positioned anywhere on a search results page; commonly they appear at the top – above the natural or organic listings – and on the right side of the page, also known as "Right Rail.”

Ad Copy – The main text of a clickable search or context-served ad. It usually makes up the second and third lines of a displayed ad, between the Ad Title and the Display URL.

Ad Title – The first line of text displayed in a clickable search or context-served ad. Ad Titles serve as ad headlines.

Affiliate Marketing – Affiliate marketing is a process of revenue sharing that allows merchants to duplicate sales efforts by enlisting other web sites as a type of outside sales force. Successful affiliate marketing programs result in the merchant attracting additional buyers, and the affiliate earning the equivalent of a referral fee, based on click-through referrals to the merchant site.

Algorithm – A set of rules that a search engine uses to rank listings in response to a query. Search engines guard their algorithms closely, as they are the unique formulas used to determine relevancy. Algorithms are sometimes referred to as the ”secret sauce.”

ALT Text – Also known as alternative text or alt attribute. An HTML tag (ALT tag) used to provide images with a text description in the event images are turned off in a web browser. The images text description is usually visible while "hovering” over the image. This tag is also important for the web access of the visually impaired.

Anchor Text - Words used to link to a page, known as anchor text are an important signal to search engines to determine a page’s relevance.

Arbitrage – A practice through which web publishers – second tier search engines, directories and vertical search engines – engage in the buying and reselling of web traffic. Typically, arbitrage occurs when such publishers pool client budgets to engage in PPC campaigns on Tier I search engines (Google, Yahoo!, MSN). If the publishers pay $0.10 per click for traffic, they typically resell those visitors to clients who bid $0.20 or more for the same keywords. Successful arbitrage requires that the arbitrageur must pay less per click than what the traffic sells for. The variation called Affiliate Arbitrage involves a web site owner or blogger bidding on keywords from programs such as Yahoo! Search Marketing or Google AdWords, who then links the ads, either to their own web site, or directly to a merchant site displaying ads (from programs such as the Yahoo! Publisher Network or Google AdSense).

AuctionModelBidding – The most popular type of PPC bidding. First, an advertiser determines what maximum amount per click they are willing to spend for a keyword. If there is no competition for that keyword, the advertiser pays their bid, or less, for every click. If there is competition at auction for that keyword, then the advertiser with the highest bid will pay one penny more than their nearest competitor. For example, advertiser A is willing to bid up to $0.50; advertiser B is willing to bid up to $0.75. If advertiser A’s actual bid is $0.23, then advertiser B will only pay $0.24 per click. Also referred to as market or competition-driven bidding.

AutomaticOptimization – Search engines identify which ad for an individual advertiser demonstrates the highest CTR (click-through rate) as time progresses, and then optimizes the ad serve, showing that ad more often than other ads in the same Ad Group/Ad Order.

B

B2B – Stands for "Business to Business.” A business that markets its services or products to other businesses.

B2C – Stands for "Business to
Consumer.” A business that markets its services or products to consumers.

Backlinks – All the links pointing at a particular web page. Also called inbound links. Source: Webmaster World Forums

Ban – Also known as Delisting. Refers to a punitive action imposed by a search engine in response to being spammed. Can be an IP address of a specific URL

Baseline Metrics – Time-lagged calculations (usually averages of one sort or another) which provide a basis for making comparisons of past performance to current performance. Baselines can also be forward-looking, such establishing a goal and seeking to determine whether the trends show the likelihood of meeting that goal. They become an essential piece of a Key Performance Indicator (KPI).

Behavioral Targeting – The practice of targeting and serving ads to groups of people who exhibit similarities not only in their location, gender or age, but also in how they act and react in their online environment. Behaviors tracked and targeted include web site topic areas they frequently visit or subscribe to; subjects or content or shopping categories for which they have registered, profiled themselves or requested automatic updates and information, etc.

Bid – The maximum amount of money that an advertiser is willing to pay each time a searcher clicks on an ad. Bid prices can vary widely depending on competition from other advertisers and keyword popularity.

Bid Boosting – A form of automated bid management that allows you to increase your bids when ads are served to someone whose age or gender matches your target market. This level of demographic focus and the "bid boosting” tool are current Microsoft adCenter offerings.

Bid Management Software - Software that manages PPC campaigns automatically, called either rules-based (with triggering rules or conditions set by the advertiser) or intelligent software (enacting real-time adjustments based on tracked conversions and competitor actions). Both types of automatic bid management programs monitor and change bid prices, pause campaigns, manage budget maximums, adjust multiple keyword bids based on CTR, position ranking and more.

Black Box Algorithms – Black box is technical jargon for a when system is viewed primarily in terms of input and output characteristics. A black box algorithm is one where the user cannot see the inner workings of the algorithm. All search engine algorithms are hidden.

Blacklists - A list of Web sites that are considered off limits or dangerous. A Web site can be placed on a blacklist because it is a fraudulent operation or because it exploits browser vulnerabilities to send spyware and other unwanted software to the user.

Blogs – A truncated form for "web log.” A blog is a frequently updated journal that is intended for general public consumption. They usually represent the personality of the author or web site.

Brand – Customer or user experience represented by images and ideas, often referring to a symbol (name, logo, symbols, fonts, colors), a slogan and a design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both from its use, and as influenced by advertising, design and media commentary. Brand is often developed to represent implicit values, ideas and even personality. Source: Wikipedia

Brand and Branding – "A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.” (Added Definition) "A brand often includes an explicit logo, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, and even personality.” Source: Wikipedia

BrandLift – A measurable increase in consumer recall for a specific, branded company, product or service. For example, brand lift might show an increase in respondents who think of Dell for computers, or WalMart for "every household thing.”

Brand Messaging – Creative messaging that presents and maintains a consistent corporate image across all media channels, including search.

Brand Reputation - The position a company brand occupies.

Branding Strategy – The attempt to develop a strong brand reputation on the web to increase brand recognition and create a significant volume of impressions.

Bridge Page – Often used to describe the web pages that linked together many doorway pages on a web site. Also see: Doorway Page, Hallway Page.

Bucket – An associative grouping for related concepts, keywords, behaviors and audience characteristics associated with your company's product or service. A "virtual container” of similar concepts used to develop PPC keywords, focus ad campaigns and target messages.

BuyingFunnel – Also called the Buying Cycle, Buyer Decision Cycle and Sales Cycle, Buying Funnel refers to a multi-step process of a consumer’s path to purchase a product – from awareness to education to preferences and intent to final purchase.

Buzz Monitoring Services – Services that will email a client regarding their status in an industry. Most buzz or publicity monitoring services will email anytime a company’s name, executives, products, services or other keyword-based information on them are mentioned on the web. Some services charge a fee; others, such as Yahoo! and Google Alerts, are free.

BuzzOpportunities – Topics popular in the media and with specific audiences that receive news coverage or pass along recommendations that help increase exposure for a brand. Ways to uncover potential buzz opportunities include reviewing incoming traffic to a web site from organic links and developing new keywords to reach those visitors, or scanning special interest blogs and social media sites to learn what new topics attract rising interest, also to develop new keywords and messages.