For many
advertisers, remarketing is an essential tactic. But remarketing can be a
difficult journey, even for the savviest digital marketer. We repeatedly see
marketers struggle with tagging hurdles and complex implementation challenges,
with the result that only 1 in 5 remarketers successfully completes their setup.
To help make it easier for advertisers to reach their most
qualified customers, we’ve enabled remarketing with a single toggle. Instead of
manually updating all of your site tags, simply use Instant Activation and get
started with remarketing in four easy steps.
Identifying quality visitors and maximizing conversions
GlobalTechLED.com is a producer of LED lighting. Thanks to
Instant Activation, John Burns, Director of Marketing, was able to start
remarketing quickly. Without waiting for IT to re-tag his site, John
successfully launched Global Tech LED’s first remarketing campaign and saw fast
results by reaching their highest potential customers.
After enabling remarketing, Global Tech LED leveraged
Google’s powerful machine-learning technology in two ways for their online
campaigns: Smart Lists for remarketing automatically created lists of visitors
who were most likely to engage in a subsequent session on GlobalTechLED.com.
Then, Conversion Optimizer instantly adjusted the campaigns’ bids get more
conversions at a lower cost, eventually freeing up more time and resources for
the company.
As a result, GlobalTechLED.com is currently reaching their
performance and outreach goals. To date they’ve doubled their display
campaigns’ CTRs and have almost five times more clicks on their remarketing
campaign compared to their other campaigns. Website traffic increased by over
100% in the first 30 days of the campaign, and international traffic skyrocketed.
They’ve also seen a 75% decrease in CPA for their campaigns.
These kind of results were exactly what the company was
looking for. According to John, "We’ve been trying to hit these specific
numbers in the account for a couple of months, and Google Analytics Remarketing
helped us achieve these in only a couple of days." Read the full case study
For more visit at
http://analytics.blogspot.co.uk/2015/01/start-remarketing-with-google-analytics.html
