Friday, January 9, 2015

How to promote our website for china search engine Baidu?

We have following different method to promote our website on baidu from Google.


2. Need to work on chines keywords.
3. Baidu doesn't deal with Flash and JavaScript so no need to use.
4. submit your website here at http://open.baidu.com
5. Submit a sitemap  here at  http://sitemap.baidu.com
6. Utilising simple Chinese characters.
7. Do not use ISO-8885-1. The two coding platforms to use are: UTF-8, or GB2312
Of the two, UTF-8 would be considered stronger since it caters to any language in the world.
8. Working with your on-page SEO

Unlike the direction Google has gone in recent years, Baidu places significant importance on meta data. This includes:

  • Meta descriptions
  • Meta keywords
  • Title tags
  • H1 and H2 tags
  • Alt tags

9. Keyword density. Keep it around 6 to 10% for a strong showing.
10. Anchor words on internal links. These would be clickable text linking one of your pages to another one of your pages. It helps a little, and has a slight effect on your rankings.
11. Easy navigation. Ensure that your site is easy to navigate with a clear hierarchy.
12. No Flash or JavaScript. Baidu’s spiders do not recognise Flash or JavaScript yet, so stick to straight forward HTML.
13. Minimize Frame and iFrame. There is strong evidence to suggest that Baidu’s spiders may disregard iFrame content.
14. Keep content at the top. Since Baidu’s spiders often experience poor connectivity, they are notorious for only crawling the first 100k to 120 kilobytes of your content. So, it is a good idea to keep the most important information at the top of each page.
15. Tracking Baidu’s Keyword performance. To see which keywords are performing well on Baidu check:
  • The Baidu Index,  or
  • The Baidu Live keyword feed

16. Working with your off-site SEO

  • To build any site’s reputation and visitors, it is important to actively promote your site across the internet in relevant locations. The same is true for your Chinese site. Some of the ways to help out your Baidu rankings through off-site SEO are:
  • News Posts. Baidu will rank you for your news posts. To fully utilise this, you must submit your news posts to Baidu News Protocol. This will help more visitors flock to your site.
  •   Promote your brand. This includes posting relevant content, videos, and images on as many Chinese websites as possible.
  • Chinese anchors. With any of the off-site marketing you do, it is important to use simple Chinese characters as anchor text back to your site. The best scenario would be to use all Chinese characters for your entire post, as that will attract the spiders even more.
  • Baidu Social Bookmarking Tool. There’s some evidence that submitting pages of your site to Baidu Bookmarks helps to get pages indexed quicker.

No comments:

Post a Comment